Etsy is an online marketplace that connects artists, crafters, and small businesses with buyers looking for unique and personalized handmade, vintage, and craft goods. It generates revenue through listing fees, transaction fees, and optional advertising services. Etsy differentiates itself by focusing on handmade and craft goods, implementing targeted marketing strategies, and fostering a community around creativity and craftsmanship. To attract and retain buyers, Etsy offers curated collections, personalized recommendations, and a user-friendly shopping experience, while building trust through a review and feedback system.